The entrepreneurial risk refers to a kind of uncertainty that is an event may bring negative influence to the realization of the goal of entrepreneurial planning. Entrepreneurial planning usually covers 3 - 10 years of development, the necessary conditions to develop and implement entrepreneurial planning many and very uncertain, but entrepreneurial resources and capabilities exist scarce. It is difficult to ensure that all the conditions necessary for the formulation and implementation of the entrepreneurial plan can be satisfied with, which makes the entrepreneurial risk exists objectively to the will of the people. The characteristics of "uncertainty" make the process of develop and implement business plan is often accompanied with fuzziness, discontinuity and high risk, entrepreneurial planning objectives are often difficult to achieve, even make the crowning calamity suffered in the process of implementation of the entrepreneurial planning. But the risk factors come from the necessary conditions of formulation and implementation of entrepreneurial planning, as long as the entrepreneurs to take effective measures to prevent, entrepreneurial risk can be managed.

　　Risk management innovation consulting of SLEEING taking planning as the basis, taking consultation ofevent identification, risk assessment, risk response, risk monitoring as a means, to assist entrepreneurial organization identify potential events likely to affect the formulation and implementation of entrepreneurial planning, and management the risk in its risk preference within, and strive to grasp the business boundary problem, to achieve the optimal balance between entrepreneurial objectives and related risks.