Ability of enterprise performance in the market for enterprise strength, while the business strength is the comprehensive embodiment of strength of enterprises. Only through the ability of integration and management of effective, after the reorganization of enterprises can acquire new skills or the ability to promote and development, realize the reorganization of value. The ability to integrate R & D, production, mainly including the marketing ability of identification, protection, transfer and development, and make it become the core business ability of enterprise restructuring.
1, technology ability
Reorganization is completed, should be integrated into the technology of association degree, technology absorption capacity, technology itself characteristic, technological innovation process and institutional factors such as the choice of technological capability, suitable integration model, to achieve the greatest possible technological cooperative effect. Recombinant cultural differences of the two sides is larger, tacit technical cooperation requirements is not high, in order to effectively protect the recombinant both technology innovation system is not damaged, you can use isolation integration model. The retention of the recombinant structure R & D organization and human resources both matching, passed through the curing technological achievements between and small range of communication and cooperation to achieve limited technical cooperation; recombinant cultural differences of the two sides is larger, but the tacit technical cooperation requirements is relatively high, only through cooperation can develop new technology, can be used interface integration model. The first retaining structure of both sides, mutual cooperation in the joint project platform. According to the different needs of enterprise restructuring; advantage of weak enterprises, or to support both R & D system comprehensive upgrading, the comprehensive integration model. According to new research and development needs, each organization development assets, personnel to mix and match, the formation of a new organization.
2, production capacity
Corporate restructuring is bound to expand the range of product mix, but should be combined with the features of both recombinant products, determination of a product or service is retained or improved, so as to realize the complementary advantages and sharing of resources. For example, through the introduction of the target enterprise products, can increase product line, expand the product scope, to achieve product differentiation; give up declining markets or overlapping products, save the limited resources.
3, marketing ability
Brand integration, if the target enterprises continue to operate independently after the restructuring, could retain its has a certain market brand name products; if the target enterprise product brands have a certain market influence, but the product has not adapted to the market demand, the restructuring did not have the appropriate alternative brands, through brand re positioning revive it; if the restructuring of brand products have high market visibility and reputation, and the goal of enterprise products have a certain market demand, the brand into the target of the enterprise product, the brand expansion.
Channel integration, when the reorganization have well-known brands and smooth channels, can target enterprise sales channels included, to eliminate competition, increase market share; when the target enterprises with famous brands, smooth channel, can will restructure channel into the target enterprise channel, achieve rapid expansion of the market when both sides; recombinant sales channels have different features and advantages, restructuring can let the target enterprise sales channels to maintain independent operation, so as to tap the target enterprise market resources.
Customer relationship integration, since the reorganization may reduce the target enterprise original customer trust and loyalty, the reorganization should be maintained through communication, commitment, and other promotional methods or improvement of the target enterprise customer relationship. In order to ensure that after the reorganization of enterprises to provide better quality, cheaper products or services to the market, the restructuring of enterprises should also strengthen the target supplier evaluation and examination, the important resource supply to stabilize the production, and gradually eliminated without the advantage of supplier.

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